Part 4: The Ambiguous and Undefined.
For Robert Venturi, “both-and” carries a latent ambiguity in its meaning. Man, used to catalogue objects, always tries to define realities in an exact manner: Black or white; Inside or Out. This way, man only achieves to perpetuate a single attribute, when objects may have more than one. We catalogue depending on how truth accommodates to our personal vision and ambition. Context changes meaning; Duality always exist. Truth is the juxtaposition of what an image is, and what it seems to be. Like Joseph Albers said: “Physical truth always differs from the psychic effect it creates in our subconsciousness.” (Venturi, Robert 1966, p.20)